What Business Coaching and Botox Have in Common

What do Botox and the business coaching industry have in common? Yes, that’s a legitimate question. If you’ve avoided living like a professional hermit (which is a real thing), then you’ve probably heard of both coaching and Botox – just not in the same sentence. You wouldn’t be wrong in assuming that the most these two topics share is their polarising effect on conversations. There’s a dizzying array of facts, statistics, and general information available, supporting a myriad of differing opinions and making it difficult to navigate your way through the blur of professionalism.

Essentially, the overload of information and opinions tends to challenge the trust element of either tool, severely hampering your ability to make an educated choice – whether it’s to put the brakes on the skin aging process or improve yours or your company’s growth trajectory.

This brings me back to the point of questioning how similar Botox and coaching are. The answer is that both industries, while relatively new, are fast becoming some of the more regulated markets around. And the more regulated an industry is, the more credibility clout there is, and as a result, the more trust you can place in them.

What this means in particular for coaching, is that it is no longer simply a trend but a fast-growing tool that has started linking with other health professionals to become a more rounded and trusted offering. This is tremendously exciting to me, because the result is that those seeking personal or professional growth are able to find their answers through alternative means and won’t have to ‘force’ the traditional methods to work for their goals. To wit, you don’t need to visit a therapist, who traditionally fulfills the role of helping you to heal, and ask them to guide you towards a more successful point – not out of lack, but out of ambition.

In tandem with the move towards stricter regulations, coaching methods have also evolved and become more intuitive, credible, and effective. As a result, coaches are able to facilitate far more than personalised one-on-one sessions (although still valued) and venture into assisting whole leadership teams. Coaches are subsequently transitioning to roles where they are entrusted with increased responsibility for global growth within organisations – and specifically within HR divisions. According to an Erickson Coaching International study, 46% of HR managers have already begun to incorporate coaching skills into their management development strategies, with 54% of managers and leaders using coaching skills to lead and grow their staff complement.

Let’s take a closer look at what being more regulated as done for the actual coaches. To start, recent stats have shown that 89% of coaches have studied or are in the process of studying through an accredited organisation or college. This means that to date, around 64% of business coaches are certified, which is extremely comforting for those executives who are responsible for training budgets or implementing leadership programmes. Now, their decision to appoint outsourced support resources, such as a coach, is more proven to improve current culture or sales results and is therefore less risky. More to the point, they won’t be personally scrutinised with the same level of scepticism, and in some cases, disdain.

Ultimately, the move towards regulating this industry has allowed for both a wonderful sense of freedom to use coaches and their tools as well continuous improvement that will bring forth further advancements in methodology and greater opportunities to connect with other advantageous health trends. Not mention increased trust, which is the feeling you need in order to embark on such a journey.

Still not convinced? That’s perfectly acceptable. But rather than leave you swimming in scepticism, let’s arrange a complementary session to discuss why and how Heartcore can help you overcome your concerns. And then we’ll take it from there, to wherever you want to go.

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